Repositioning a Leading MedTech Engineering Firm
Goddard Technologies
Beverly, MA.
1996
Medical Device Developmet
$14 million (2022)
100+
Challenge
Despite years of industry leadership, Goddard Technologies lacked a centralized marketing approach. Previous efforts were fragmented, with no consistent brand presence across digital, print, and trade show platforms. The complexity and confidentiality typical in MedTech made visibility and storytelling even more difficult. They needed a scalable, multi-channel strategy tailored to a highly technical audience.
Services Provided
Branding & Marketing Strategy
Content Creation & Management
Paid Advertising & SEO
Website Design & Copywriting
Social Media Strategy & Execution
Traditional Press & Print Management
Trade Show Design & Campaigns
Process
Research & Planning:
Internal audit of past marketing efforts
Competitor and industry analysis
Brand positioning + opportunity identification
Strategy Development:
Custom omnichannel marketing plan
SEO and website upgrades
Paid ad strategy
Content + social media rollout calendar
Execution:
Produced and published photo/video assets
Managed social and ad channels
Designed tradeshow booth and marketing materials
Ran multi-channel campaigns with engineering-approved content
“ I was a little hesitant at first, we hadn't needed anything Muyinza did in 20 years of business. But I gave him room to work and he surprised me. I actually cried after watching the first two videos about the company he made for us, this has been a long ride. ”
Andrew Goddard
Founder | Goddard
Results
23%+ Increase in quoted projects
$6M+ In quoted projects attributed to our efforts
20%+ More website project submissions
15%+ Growth in web traffic and time on page
1,100+ new targeted LinkedIn followers
3,000+ likes and shares
400,000+ impressions generated